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What every marketer needs to know about great lead-magnets
What happens to the majority of your website visitors? Do they come back repeatedly, to sample more of your material – or do they slink away with one quick click, never to be heard of again? If you’re...
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How Much Should You Spend on Social Media Advertising? A Quick Guide
Without an advertising budget, your social media updates are going to have very limited exposure. Typically, less than half your Facebook fans will see your updates, and few LinkedIn users will know...
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7 Key LinkedIn Changes for Pharma Marketers: We Answer Your Questions
We were really thrilled to have such an enthusiastic response to the webinar we ran last week with the PharmaMKT LinkedIn group, “7 Key LinkedIn Changes Pharma Marketers Can’t Afford to Miss”. During...
View ArticleShow Me The Money… On Social Media!
How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet...
View ArticleLinkedIn Advertising 101: An Introduction
LinkedIn advertising is one of the best ways we know to reach a business audience. The platform is an invaluable database of professionals and business owners, and you can reach your exact target...
View ArticleIs Your LinkedIn Profile Repelling Prospects? [Part 1]
Imagine you had an appointment with a great new lead. This is a hot prospect, and you’re hoping to come away with a big fat contract. You turn up for the presentation, open PowerPoint, and….. Start to...
View Article120 Characters That Sell Your Business On LinkedIn [Part 2]
"Quite possibly the only person on LinkedIn who isn't a results-oriented team player with excellent interpersonal skills". It was a brilliant line. Several years ago, a guy called Gordon Rae posted it...
View ArticleIsn’t LinkedIn Just Another Useless Social Media Channel?
Those of you who have been reading my blogs for a while know that I’m not too keen on social media. Not as a marketing tool, anyway…. (I’m sure my family thinks I spend way too much time on...
View ArticleThe Grandmaster of Memory’s Marketing Trick
“Neurons at the ready … Go!” It’s the final of the World Memory Championships at the University of Oxford. Ed Cooke is one of 34 finalists who have just been given a shuffled pack of playing cards to...
View ArticleMy LinkedIn Quarrel About How to Write Well Online
I don’t normally get into arguments on social media… Well, not on LinkedIn anyway. I save those for Facebook 🙂 But recently I made an exception. Somehow, a post appeared on my LinkedIn feed making fun...
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